DANIEL HAYES

Most marketing agencies talk in circles. I don't.

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I built HouseCat Networking for one reason: to help the mom-and-pop shops that keep Gardner running level the playing field against the big corporate stores. I won't try to sell you services you don't need. Instead, I bring years of real-world hustle and technical know-how to make the internet actually work for your business.

 

From Tech Support to the Showroom Floor
My approach to marketing comes from being in the trenches. I started out as a Technical Support Engineer at Carbonite, where my entire job was helping everyday people navigate complicated software. That experience taught me a valuable lesson: technology is only useful if it’s easy to understand. Today, I use that same mindset to fix broken websites, untangle messy customer databases, and explain digital tools in plain English.

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I didn't learn marketing from a textbook; I learned it by driving real foot traffic. In my roles as a Marketing Manager and a Business Development Manager for automotive dealerships right here in Massachusetts, my focus has always been the bottom line. I know what it takes to get local customers off their screens and walking through your physical front doors.

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Building Brands from the Ground Up
When I’m not helping local businesses grow, I run Lost By Choice Motorsports, a competitive stage rally racing team. Running a race team requires the exact same skills you need to run a small business: stretching a tight budget, securing sponsorships, and creating striking photography to get noticed.

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Why "HouseCat" Networking?
I live right here in Gardner. We share our home with our German Shepherd, Liam, and our cat, Robert—who happens to be the unofficial mascot and inspiration behind the agency's name.

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When you work with HouseCat Networking, you aren't being passed off to a junior account manager in another state. You work directly with me—a local neighbor who knows how to tune up your digital presence so you can get back to running your shop.